Texas Farm Credit

Texas farmers are going bankrupt
Washington needed to know why

Something's Gotta Change · A documentary by All Story Films
15,000
Views in One Week
A record for Texas Farm Credit
Bipartisan
Legislative Support
On both sides of the aisle
Protected
Lending Programs
For the next generation of farmers

A record cotton crop
Zero profit

Jon Whatley leaves for work at 6:30 in the morning and gets home between 9:30 and 11:30 at night
He's a fourth-generation farmer on this land
His son Jack wants to be the fifth

In 2024, thirty-seven ships came to the port of Corpus Christi to pick up his grain
In 2025, zero
A record cotton crop
No profit
He thinks every day about what it would mean to be the last generation of his family to farm this ground

"Lawmakers needed to see what was actually at stake. The film showed them."

Texas Farm Credit could tell the story in a hearing room, in a policy paper, in a chart
None of those move a legislator the way a fourth-generation farmer standing in his own field will
So we made the film that put Jon Whatley in front of the people who write agricultural policy
A documentary short built to travel wherever the debate was happening

Within a week of release the film had 15,000 views
A Texas Farm Credit record

It played in Washington
It played on both sides of the aisle
Bipartisan support followed
Lending programs were protected

The next generation of farmers has a bank because lawmakers finally met one

What We Made

01

The Documentary

A short-form advocacy documentary built around Jon Whatley
The farmer, his son, his land, his numbers

02

Screening Strategy

Purpose-built for policy audiences: Washington, state legislatures, agricultural coalitions, industry press

03

Distribution & Cutdowns

Shareable social cuts extending the film's reach beyond the room: press hits, member communications, board updates

The right story gets you heard

A 30-minute call is enough for us to know whether we can help
If we can't, we'll tell you who can