Handmade in the USA
Now customers can see it
His parents started selling wreaths at a farmers' market
Andy turned that into a 250,000 square foot facility in Shelton, Washington
His wreaths are hand-assembled from fresh noble fir, holly, and cedar sourced from the Pacific Northwest
The bows are hand-tied
The finished wreath weighs twice what competitors sell
All of it, handmade in the USA
Customers had no way to see any of that
The product page showed a photograph
The photograph showed a wreath
The wreath looked, from a distance, like every other wreath on the internet
We spent time at the farm
On the workshop floor with the bow-tiers
In the cold-storage rooms with the fresh-cut fir
With Andy, who could tell you the exact year his mother taught him to weigh a wreath by hand
We built a documentary-style brand film around the making
The people, the plant, the process
Then we cut it into three short-form pieces for connected TV: The Bows
The Noble Fir
The Holly
The ad spend was fully trackable
$1.3M in net new business. 11.6× return on ad spend
All from a story customers could finally see